Waffles!  In the new purple colour, this is a brand new Silicone Form for making delicious home-made waffles.  The form can make 4 waffles, each using 100ml of mixture.

Silicone baking forms need no greasing or lining, bake in a conventional or microwave oven, and clean up very easily and efficiently. 

Each waffle will be 13cm x 8.2cm

Here's an example of how they work, to make fluffy and delicious baked waffles: