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Shape-O shape sorting toy

  • £2925

It's back at last! The Shape-O or Shapo is a fantastic toy, and brilliantly designed to take children through different stages of play and learning. For the very youngest children, 6 months and up, it is a ball that makes a cool noise because of the shapes inside, and that is easy to pick up by the holes. Eventually the child will learn to pull the little handles connected to elastic, which opens the ball to release the yellow shapes. Posting the pieces back inside the ball teaches about shapes and logic. And when that gets old, each shape features an etched number and dots, for number learning.

A Shapo is built to last, and they are often passed down from parent to child. I know from my customers that it is also a popular nostalgic gift for an adult friend or family member. The mini-version, attached to a keyring, would probably be my best-seller, if I could get hold of them in any quantity.

I find that almost everyone knows the Shape-O from childhood, but that many folks are surprised that it is a Tupperware product. In fact, the Tupperware catalogue has always had one or two products unconnected with food, usually toys. Remember the Pop a Lot. Tupperdiva's fantastic website has a gallery featuring Tupperware toys from 1965 to 1989 -- including the Amphibio and Totempails, which were briefly available again last year during Tupperware's UK 50th anniversary. Today's UK catalogue features the Shape-O, and also the pleasingly old-fashioned Stencil Set that Brianna and Chelsea are enjoying in this 90-second YouTube clip. Note Chelsea's product placement of the Shape-O at the end of the clip!